Cause of Xbox's Dreaded Red Ring of Death Finally Explained by Microsoft
For nearly a decade, gamers have been haunted by the infamous “red ring of death,” a harbinger of despair for Xbox owners worldwide. The mere thought of those once-green rings transforming into a menacing shade of vermilion is enough to send shivers down the spines of dedicated gamers, crushing dreams of conquering high scores.
The Start of the Complaints
Back in the heyday of the Xbox 360, Robbie Bach, the head of the gaming giant, basked in accolades for introducing the cutting-edge console to the market. However, just months after its launch, a wave of complaints flooded in, leading to a monumental mistake that cost Microsoft a staggering $1 billion.

In his book, Xbox Revisited: A Gameplan for Corporate and Civic Renewal, Bach recounted a crucial moment when a group of team leaders convened in his basement to address the monumental problem: widespread reports of dead Xbox 360 consoles.